Branding / Exterior / Culinary

Herb is Thai food redefined to attract a health conscious audience that demands quality ingredients in their adventures in haute cuisine.  Herb’s brand is expressed through its microgreens that are used to create their elegant and vibrant dishes.  Intentional lines and a touch of color in the plating satiate the eyes and the fresh ingredients from traditional Thai fare create a delicious and healthy dining experience.  We collaborate with the owner and Chef, Patty Neumson, as a branding and culinary consultant to create their four seasonal prix fixe menus and deliver the greatest possible dining experience to her customers.


Honored to be listed on the Michelin Guide’s 2015 Chicago Bib Gourmands just 5 months after opening.